In today's fast-paced, technology-driven world, the way companies communicate with customers, applicants, competitors, and employees has changed drastically. Videos are an indispensable tool in corporate communication. But why is that so? In this article, we want to show you 9 (and a half) reasons why you shouldn't use videos in your company tomorrow, next quarter, or next year, but right now.

The unmistakable power of visual communication

Humans are naturally visual and emotional beings. Unser Brain processes images 60,000 times faster than text, which makes videos a powerful, effective way to deliver complex messages simply. We are also emotionally driven, whether consciously or unconsciously. With vivid colors, moving images, and catchy sounds, videos catch viewers' attention; with authentic insights and stories, videos create a personal connection.

1. Improve brand recognition

In the digital world, where competition is just a click away, it's essential to stand out from the crowd. Videos are eye-catching, interesting, and engaging. They have recognition value, which has a positive effect on your brand awareness. On social media platforms, postings with videos achieve an average of 95% higher reminder rate than content with text.

The viral distribution of videos on platforms such as YouTube, Facebook, and Instagram can also generate tremendous reach and awareness. A well-made, appealing video can reach thousands of views within a very short period. This offers the ideal opportunity to attract new customers, reach out to TOP candidates, and increase online presence.

2. Increase the conversion rate

Videos not only help to capture attention but also to translate it into action. If there is no contact with customers willing to buy or the submission of qualified applications, the result is high costs. By embedding a video on a landing page, the desired conversion rates can be increased. Whether it's a call, email, or contact form — the presentation of products or services as well as vacant positions through videos motivates your potential customers and applicants to take the decisive step.

3. 88% of the German population uses cell phones

Whether on the train, on the sofa, or in the office — humanity is on mobile phones around the clock. That is why, with the unstoppable increase in global mobile Internet consumption, optimizing media for mobile devices is more important than ever. In contrast to long texts, videos are easier to access, even on smaller screens. Videos provide entertainment value and an attractive, user-friendly way to connect with candidates or customers wherever they are.

4. SEO ❤️ video

Search engines love videos! The integration of videos on your website (or on social media) can significantly improve your SEO rankings and thus the visibility of your company online. Videos increase the time users spend on your site, which in turn sends a signal to search engines that your site offers high-quality and relevant content for the target audience.

5. Be more cost-effective

With videos, you can make processes related to your recruiting, marketing, or employer branding more cost-effective. In active sourcing, for example, by using videos, you ensure 53% more replies to your messages from recruiters and up to 35% more applicants.

Maybe you think video creation is expensive and complicated. But with the right technologies, it's easier and more affordable than ever to produce professional-looking videos. Even with a limited budget, you can create videos that present your brand in an appealing light.

6. Adjustment to all of your target groups

Another notable advantage of videos is their flexibility and adaptability. Videos can be tailored to meet the specific needs and preferences of different target groups from amateurs to technology enthusiasts, from beginners to experienced professionals, for viewers with much and little time. This enables more targeted communication at any point in your funnel and can thus increase the loyalty and engagement of customers and applicants.

7. Promoting internal communication and training

Videos are not only valuable for external communication. They can also work wonders internally. From training new employees and Archiving valuable company knowledge, from teaching values to supporting team building — videos are a powerful tool for conveying complex ideas simply and entertainingly and connecting people.

8. Integration with other marketing tools

Videos can be seamlessly integrated with other marketing strategies and channels, from email marketing to in-app advertising. By combining videos with other marketing tactics, you can create a coherent, effective campaign that communicates with your audience on various levels.

9. More insight = more feeling

With videos, you not only promise a certain corporate culture or benefits of your product but also show them — for example in a corporate film. Through authentic insights, you enable viewers to feel something. Does an applicant or customer have to choose between two companies, although the details regarding price or salary and other benefits are similar, He will choose the company he “feels” for the most.

We'll show it to you

Do you need another reason that makes the use of videos attractive for you? Get in touch with our experts — we'll show you successful best practices from our customers.

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Conclusion

Incorporating video into your business isn't just a fad: it's an essential strategy in today's business world. With multiple benefits, from increasing brand awareness to improving conversion rates, videos are a powerful tool that you shouldn't ignore. Whether you're a start-up or an established company, videos can deliver your message in an innovative, engaging, and effective way. In a world where the human attention span is getting shorter , you can showcase your brand through memorable, crisp videos.